How Book’d Earned an Extra $33K with Klaviyo
Learn how stationery and lifestyle brand Book’d optimized their email & SMS marketing in Q4.
📩 25,000+ Email & SMS Sign-ups
💰 $129K Revenue
📝 4K+ Contact Form Submissions
📊 53% Average Open Rate - Abandoned Cart Flow
Creating Meaningful Representation for Black Women
Somethings something something
Tannera George and Adrienne Harris, Founders of Book’d, saw a lack of representation in the stationery industry.
So they developed an experience that far exceeded what was seen in the stationery market. By adding value, appeal, and functionality to their products.
Book’d is the compass for ambitious Black women embarking on a lifelong voyage of self-discovery and growth. With carefully crafted, premium products, we accompany women on their journeys, providing support tailored to their needs and empowering them to reach their destinations confidently and gracefully.
To keep up with their growing customer base, they needed a CRM platform with automation capabilities to create efficiencies. They were relying heaving on social posts to promote new launches. They had no welcome series nor SMS campaigns, which meant missed opportunities to engage with new buyers, recover abandoned carts, and follow-up after purchases.
Book’d turned to KOKO Creative Marketing Agency to nurture their community with strategic email and SMS marketing that felt on brand.
We had a shared vision to build a set of automated workflows that could generate passive revenue while deepening the connection with the customers during holiday season.
"You’re doing amazing work! We truly see the value you bring to Book’d, and so does our community.
The positive feedback on the newsletter speaks for itself. Keep up the great work!"
— Adrienne & Tannera
Case Study
Untapped Potential in Email Automation for Repeat Revenue
Their email list was growing organically with the consistent excitement on social media, but without automated workflows and strategic SMS campaigns in place, they were missing out on easy, repeat purchases.
Why KOKO Creative?
They were ready to scale but not with just templates. They wanted a marketer who could translate their community mission into a strategic email experience that felt genuine, one-brand, and effective.
After using a basic email tool, the founders realized they wanted to test out more than just emails. They needed automated workflows and SMS that told their story. My lifecycle expertise and cultural knowledge resonated. Finally someone who understood their voice, vision, and audience.
KOKO Creative builds relationship with storytelling and soul.
KOKO Creative + Book’d = Unique Customer Journey
With strategy and custom design from our team, Book’d launched a full set of new automated workflows using Klaviyo. We mapped out their ideal customer journey from from interaction to post-purchase. The email flows felt warm, community-centered, and true to their brand voice.
We built and launched:
A Welcome Series (6 emails)
A Post-Purchase Flow (3 customer paths)
An Abandoned Cart
A Birthday Flow
Order/Shipping Confirmation Flows
Custom One-off Campaigns (email & SMS)
Sign-up Form
By using the power of automation and segmentation, Book’d transformed their emails from basic to beautiful. They created a new digital experience that bypasses the noise on social media and algorithms.
The Results 💡
$33K+ in automated email revenue generated in Q4 alone
$129K total revenue attributed to email and SMS
25K+ new email and SMS sign-ups added to customer contact list
52.8% average open rate on abandoned cart flow - almost double industry standard
4,000+ form submitted, creating opportunities for personalization
These flows ran in the background engaging new customers and re-engaging past customers all while upholding the Book’d brand tone and value.
Ready to Ramp Up Your Email Marketing?
Let’s bring your brand to inboxes in a way that feels like you and drives results. Whether you’re launching a new product, hosting events, or tired of manaing emails yourself, I’ll help you build a real revenue stream.